Strategic-thinking. We will make decisions that will strategically position the organization and the business community to contribute effectively to a positive entrepreneurial climate and management of a changing market place. The vision of The Chamber of Commerce of West Alabama includes the following elements that will guide in the decision-making, programming and planning of the organization

• To be the recognized leader and advocate of the business, industrial and professional communities in the development and enhancement of the area's economic and entrepreneurial climate.
• To be a responsive and sensitive organization, serving our members who represent a wide diversity of personal, professional and civic backgrounds and interests.
• To be a catalyst for collaborative community initiatives and problem solving efforts to maximize the return on investment of human, financial and civic resources while enhancing the standards of quality in the community.
• To be a recognized leader in the use of innovative, technology-driven services, information and communications delivery systems.
• To inspire high standards of business and professional excellence and integrity.
• To be a catalyst for the utilization and participation of the unique leadership talents and roles of the business community in enhancing the civic infrastructure of Tuscaloosa County.
• To be a recognized leader and advocate of civic responsibility and business involvement in the community's civic and public agendas and political processes.

MISSION STATEMENT OF THE CHAMBER OF COMMERCE OF WEST ALABAMA

The mission of The Chamber of Commerce of West Alabama is to provide the leadership, vision and catalyst for the advancement of the economic prosperity, business climate, and quality of life for the entire community.

Objectives.

• To guide in the accomplishment of this mission, five basic objectives have been established as the basis for programming and policy decisions of the organization.
• Work to overcome barriers to future economic development and a healthy and positive business climate.
• Improve the area's ability to expand and enhance employment opportunities.
• Improve the overall quality of life and standard of living for the total community.
• Work to develop the rich human, natural, technological and man-made resources of the Tuscaloosa County and West Alabama region to further enhance economic opportunities.
• Provide support services and systems to benefit the members of The Chamber and consistently represent and advocate the best interests of the members of the organization.

VALUES OF THE CHAMBER OF COMMERCE OF WEST ALABAMA

Customer Responsiveness. We will focus on the needs of our members and customers and find ways to provide programs, services and benefits that are cost-effective, beneficial and convenient.

• Excellence. We will deliver programs, services and products that will be evaluated by our members and customers as state of the art and of the highest quality.
• Diversity. We will view diversity in gender, culture, ethnicity, professional background and size of firm/organization as strengths to be sought and utilized in The Chamber.
• Leadership. We will be visionary and future-oriented in our thinking, decision-making and programming.
• Integrity. We will be open, candid and fair; honor our commitments; and adhere to high ethical standards and objectives.
• Participation. We will seek broad and active participation of our members in programs and in the governance of the organization.
• Relationships. We will build and enhance relationships and public/private partnerships within the organization and community as a core value of membership, learning from and with each other.
• Personal Growth. We will provide opportunities through programming and involvement for personal leadership development and citizenship.
• Innovation and Creativity. We will approach change and challenges in the market place as an opportunity to encourage an environment for innovation and to foster individual creativity.
• Technology. We will foster utilization of new technologies, delivering programs, services and opportunities to educate our members to the practical applications of new technologies.